Shireland CBSO Academy Developing Partnership with Laney Amplification

Shireland CBSO Academy was delighted to host representatives from Laney Amplification for a visit that could mark the beginning of a promising partnership.

Established in 1967 by Lyndon Laney in West Bromwich just a few miles from where the Academy stands now, Laney Amplification stands as a pivotal force in the music industry. The company is renowned for its unwavering commitment to innovation and quality in amplification technology. Over the decades, Laney has set the benchmark in music, catering to artists including Tony Iommi and Lacuna Coil and aspiring artists worldwide. It is still based locally with the head office in Halesowen.

Today, under the leadership of James Laney, Lyndon’s son, Laney continues to push the boundaries of amplifier technology and support musicians globally. From helping shape the sound of rock‘n’roll to revolutionizing modern music production with cutting-edge digital models, Laney’s dedication to musical craftsmanship and understanding musicians’ needs have earned it a global reputation.

During the visit, Lyndon and James Laney and Lee Wrathe, Director of Sales and Marketing at Headstock Group, toured the Academy and its facilities, which included a preview of one of its band rehearsals for an upcoming concert in support of the Salvation Army, showcasing the school’s vibrant and diverse musical talents.

Following the tour, discussions turned to forming a partnership between Laney and Shireland CBSO Academy. This partnership aims to provide students with unique insights into the music industry and projects, including music technology.

David Green, Principal at Shireland CBSO Academy, said: “We are thrilled to welcome Lyndon and James Laney and Lee Waithe to Shireland CBSO Academy. The partnership possibilities discussed during the visit were exciting, and we look forward to developing these ideas into impactful projects that will enhance our students’ education.  

“We want to provide our students with the very best and unique opportunities, where they can learn from industry leaders, develop industry standard skills and make informed choices about their future aspirations. By giving them access to real-world experiences, we aim to equip our students with the knowledge they need to succeed.” 

James Laney, CEO of Laney Amplification, said: “On behalf of Laney Amplification, I am excited about the opportunity to collaborate with Shireland CBSO Academy. Our visit to the school was truly inspiring, and we were impressed by the dedication to providing students with exceptional educational experiences.

“At Laney, we believe in the power of music education and its ability to shape young minds. We are eager to contribute our industry expertise and resources to help develop projects that will give students hands-on experience with professional-grade equipment and insight into the music industry. Our goal is to support the academy’s vision of offering students unique learning opportunities and real-world experiences. By sharing our knowledge and passion for audio technology, we hope to inspire the next generation of musicians, sound engineers, and music industry professionals.

“We look forward to working closely with David Green and the team at Shireland CBSO Academy to create impactful programs that will enhance the students’ education and help them make informed decisions about their future careers in the music industry. This partnership aligns perfectly with Laney’s commitment to fostering musical talent and innovation, and we are thrilled to be a part of this exciting educational journey.”